The Blog

We've seen custom-built mobile games deliver 10x the engagement of standard brand integrations. Here's why branded games keep audiences coming back, and what makes them work.

Forget traditional paid UA. The studios growing fastest in 2026 are fuelling their pipelines with raw, authentic UGC content across TikTok, YouTube Shorts, and Instagram Reels.

Thousands of mobile games are submitted to publishers every year. Most get rejected in the first 10 seconds. Here's what separates the ones that get signed, and how to position yours correctly.

I faked a Joyride bag, built a mockup game, and somehow got Ryan Trahan's attention. Rejection followed, and a lesson in hustling.

We created a 'protect the prize' prototype for MrBeast, got close, and then heard him publicly say he hated the concept, a brutal lesson in product timing.

How we moved from a playable prototype to polished 3D renders and UI mockups to validate the concept faster.

How humor and the Purple Cow concept create visual hooks that make people stop, stare, and share.

How procedural generation let us scale a puzzle slider game with balanced, replayable levels and faster iteration.

Early playtests revealed what worked, what failed, and where to focus polish for Village Invaders.

Practical guide to A/B testing for mobile games: what to test, how to measure, and how to iterate for retention and monetization gains.

A concise guide to the stages of prototyping: sketches, mockups, clickable demos, playable prototypes, and pilot builds.

A case study of adapting a mobile prototype into a PC experience to capture brand exposure for streamer CaseOh.

Answers to the most searched questions about CaseOh and games: what was prototyped, why it was pivoted, and whether there is a released title.