CaseOh Prototype: pivoting to PC when mobile was a no-go

We were approached to design a branded prototype for the streamer CaseOh. Early on we learned that he had no interest in a mobile release. Rather than abandon the idea, we adapted and prototyped for PC to deliver brand exposure and a playable experience suited to his audience.

The project started as a Holes.io-style arena with simple mechanics and light visuals. As the concept evolved it turned into a battle royale with power ups and cosmetic elements inspired by mainstream battle royale titles. The goal was always the same: create sharable, streamable moments that fit CaseOh's channel.

Why we pivoted to PC

CaseOh preferred a desktop experience for streaming reasons and audience fit. Adapting to PC allowed us to prioritise features that matter for live play, like spectator flow, larger player counts, and cosmetic drops that resonate on stream.

Evolution of the prototype

• Stage 1: Holes.io inspired arena to validate core loop
• Stage 2: power ups and map variety to increase strategic depth
• Stage 3: battle royale flow with respawn and loot mechanics
• Stage 4: cosmetics and streamer-focused hooks for shareability

This pivot was not part of our standard business model, but it was a strategic play to build a relationship and showcase our capability. The PC prototype demonstrated our flexibility and provided CaseOh with a product that fit his platform.

If you are searching for 'Does CaseOh have his own game', the answer is nuanced. We built a custom prototype for CaseOh that materialised as a PC-first experience, but it was a collaboration and not a commercial release under his name.